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Privacy Policy

Last Updated: February 18, 2026

This Privacy Policy describes how Wade AI Inc. ("Wade," "we," "us," or "our"), a corporation incorporated under the laws of Canada with its principal place of business in Ontario, collects, uses, and shares information when you use our influencer marketing platform at usewade.com (the "Service").

1. Information We Collect

1.1 Account Information

When you create an account, we collect:

  • Name and email address

  • Company name, website, logo, and industry

  • Brand description and mission statement

  • Timezone and business hours preferences

1.2 Configuration & Preferences

As you use the Service, we store your:

  • Agent configurations (discovery, outreach, follow-up, and reply settings)

  • Brand voice, tone, and messaging guidelines

  • Budget ranges and scheduling preferences

  • Email templates and personalization settings

  • Approval workflow preferences

1.3 Email & Communication Data

When you use our email features, we collect and store:

  • Outbound emails you send or that agents send on your behalf (subject lines, body content, attachments)

  • Inbound emails received from creators via our email infrastructure

  • Email engagement data, including open and click events

  • Email threading metadata (Message-ID, In-Reply-To, References headers)

  • Attachment files (up to 25MB per message, maximum 10 files)

1.4 Creator Data

Our Service collects publicly available information about content creators from social media platforms (TikTok, Instagram, YouTube), including:

  • Username, display name, bio, and profile image

  • Follower counts, engagement rates, and average views

  • Recent content metadata (captions, view counts, like counts, posting dates)

  • Audience demographics (age, gender, geographic distribution)

  • Contact information when publicly available (e.g., email addresses listed in bios)

This data is sourced from publicly accessible profiles and is used to help you identify and evaluate potential creator partnerships.

1.5 Usage & Activity Data

We automatically collect:

  • Discovery searches you run and their results

  • Agent execution logs (what actions agents took and when)

  • Dashboard metrics (searches conducted, outreach sent, response rates)

  • Pipeline status changes for creator relationships

  • AI-generated content, confidence scores, and reasoning logs

1.6 Custom Email Domain Data

If you configure a custom sending domain, we store:

  • Domain name and DNS records (CNAME, MX, TXT)

  • Domain verification status

  • Default sender name and email address

2. How We Use Your Information

We use the information we collect to:

  • Provide the Service: Run discovery searches, send outreach emails, generate AI-drafted replies, and manage follow-up sequences on your behalf.

  • Personalize communications: Use AI to tailor outreach emails based on creator profiles, content, and your brand guidelines.

  • Improve agent performance: Use agent execution data and confidence scores to refine AI-generated outputs.

  • Track engagement: Monitor email opens, clicks, and replies to provide you with campaign analytics.

  • Manage your account: Authenticate your identity, process your settings, and provide customer support.

  • Maintain and improve the Service: Debug issues, analyze usage patterns, and develop new features.

3. AI Processing

Our Service uses artificial intelligence (powered by Anthropic's Claude API) to:

  • Analyze creator profiles and content for relevance and quality

  • Generate personalized outreach emails

  • Draft replies to creator messages

  • Score creator-brand fit and classify message scenarios

  • Extract patterns from content for discovery matching

AI-generated outputs (drafts, scores, reasoning) are stored alongside your data. You can configure approval workflows to review AI-generated content before it is sent.

4. How We Share Your Information

We do not sell your personal information. We share information with the following categories of third parties as necessary to provide the Service:

4.1 Service Providers

  • Supabase: Database hosting, user authentication, and file storage.

  • Anthropic: AI model provider for content analysis, personalization, and response generation. Creator profiles, email content, and conversation context may be sent to Anthropic's API for processing.

  • Resend: Email delivery service for sending and receiving emails on your behalf, including open and click tracking.

  • Apify: Data collection service for retrieving publicly available creator information from social media platforms.

4.2 Legal & Safety

We may disclose information if required by law, legal process, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Wade, our users, or the public.

4.3 Business Transfers

If Wade is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Creator Data & Shared Database

Creator profile information collected through discovery searches is stored in a shared database accessible to all Wade users. This means:

  • Creator profiles you discover may be visible to other Wade users.

  • Other users' discovery activity may surface creators relevant to your searches.

  • Your outreach history and conversation data remain private to your account.

6. Email Tracking

By default, the Service tracks whether recipients open your emails and click links within them. You can review these engagement metrics in your dashboard. Recipients are not separately notified of this tracking beyond what is standard in email marketing practice.

7. Data Retention

We retain your account data, communications, and activity logs for as long as your account is active. Creator profile data in the shared database is retained indefinitely to improve the Service for all users. If you wish to delete your account and associated data, please contact us at the email below.

8. Data Security

We implement industry-standard security measures to protect your information, including:

  • Encrypted data transmission (HTTPS/TLS)

  • Authentication via secure JWT tokens

  • Environment-level isolation of API keys and secrets

  • Row-level security policies in our database

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Your Rights & Choices

Depending on your jurisdiction, you may have the right to:

  • Access the personal information we hold about you

  • Correct inaccurate personal information

  • Delete your personal information and account

  • Export your data in a portable format

  • Object to or restrict certain processing activities

  • Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at privacy@usewade.com.

Canadian Residents (PIPEDA)

Wade AI Inc. is subject to Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. Under PIPEDA, we collect, use, and disclose your personal information only for purposes that a reasonable person would consider appropriate in the circumstances. You have the right to:

  • Access your personal information held by us

  • Challenge the accuracy and completeness of your information and have it amended as appropriate

  • Withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions

  • File a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated

We have designated a privacy officer to be accountable for our compliance with PIPEDA. Contact our privacy officer at privacy@usewade.com.

California Residents (CCPA)

If you are a California resident, you have the right to know what personal information we collect, request deletion, and opt out of any sale of personal information. We do not sell personal information.

European Residents (GDPR)

If you are located in the European Economic Area, our legal bases for processing include: performance of our contract with you, our legitimate interests in operating and improving the Service, and your consent where applicable.

10. Children's Privacy

The Service is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly.

11. International Data Transfers

Wade AI Inc. is based in Ontario, Canada. Your information may be transferred to and processed in countries other than your own, including the United States, where our service providers operate. We ensure appropriate safeguards are in place for such transfers in accordance with applicable law, including PIPEDA and any applicable provincial privacy legislation.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last Updated" date. Your continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy or our data practices, contact us at:

Wade AI Inc.
Ontario, Canada
Email: privacy@usewade.com
Website: https://usewade.com