Wade is now live!

See how it works →

Terms of Service

Last Updated: February 18, 2026

These Terms of Service ("Terms") govern your access to and use of the Wade influencer marketing platform at usewade.com (the "Service"), operated by Wade AI Inc. ("Wade," "we," "us," or "our"), a corporation incorporated under the laws of Canada with its principal place of business in Ontario. By creating an account or using the Service, you agree to these Terms.

1. Eligibility

You must be at least 18 years old and have the authority to enter into these Terms on behalf of yourself or the organization you represent. By using the Service, you represent that you meet these requirements.

2. Account Registration

You must create an account to use the Service. You agree to:

  • Provide accurate and complete registration information

  • Maintain the security of your account credentials

  • Promptly update your information if it changes

  • Accept responsibility for all activity under your account

We may suspend or terminate accounts that violate these Terms or that we reasonably believe are being used fraudulently.

3. Description of the Service

Wade is an AI-powered influencer marketing platform that provides:

  • Creator Discovery: AI-assisted search and evaluation of content creators across TikTok, Instagram, and YouTube using publicly available data.

  • Outreach Automation: AI-personalized email outreach to creators on your behalf.

  • Reply Management: AI-drafted responses to creator messages, with configurable approval workflows.

  • Follow-up Sequences: Automated follow-up emails to creators who have not responded.

  • CRM & Pipeline Management: Tools to track creator relationships from first contact through deal closure.

  • Email Infrastructure: Custom domain email sending and receiving capabilities.

4. Acceptable Use

You agree to use the Service only for lawful purposes and in compliance with all applicable laws, including but not limited to anti-spam laws (CAN-SPAM, CASL, GDPR, and similar legislation). You agree not to:

  • Send unsolicited bulk email or spam through the Service

  • Use the Service to harass, threaten, or abuse any person

  • Misrepresent your identity, brand, or affiliation in outreach communications

  • Collect or store creator data obtained through the Service for purposes unrelated to influencer marketing

  • Attempt to circumvent rate limits, usage limits, or other technical restrictions

  • Reverse-engineer, decompile, or disassemble any part of the Service

  • Use the Service to violate any third party's intellectual property or privacy rights

  • Share your account credentials with unauthorized parties

  • Use the Service in any way that could damage, disable, or impair our infrastructure

  • Scrape, crawl, or extract data from the Service through automated means outside of the provided interface

5. Email Compliance

You are solely responsible for ensuring that all emails sent through the Service comply with applicable laws, including:

  • CASL (Canada's Anti-Spam Legislation): As a Canadian platform, CASL applies to commercial electronic messages sent to or from Canada. You must have express or implied consent before sending commercial electronic messages, must identify yourself and provide contact information, and must include a functional unsubscribe mechanism. Violations of CASL can result in significant penalties.

  • CAN-SPAM Act (United States): Emails sent to U.S. recipients must not contain deceptive subject lines, must identify the message as an advertisement where applicable, must include your physical postal address, and must honor opt-out requests promptly.

  • GDPR (EU/UK): You must have a lawful basis for contacting individuals in the European Economic Area or United Kingdom.

You acknowledge that Wade provides tools for sending emails but does not provide legal advice. You are responsible for configuring your agents and campaigns in compliance with applicable law.

6. AI-Generated Content

The Service uses artificial intelligence to generate email drafts, creator evaluations, and other content. You acknowledge that:

  • AI-generated content may contain errors, inaccuracies, or inappropriate suggestions

  • You are responsible for reviewing and approving AI-generated content before it is sent, especially when approval workflows are disabled

  • We do not guarantee the accuracy, quality, or appropriateness of AI-generated outputs

  • You are solely responsible for all communications sent from your account, whether drafted by you or by AI

  • AI confidence scores and reasoning are provided as guidance, not guarantees

7. Creator Data

7.1 Public Data

The Service collects publicly available information about content creators from social media platforms. This data is aggregated in a shared database accessible to all Wade users. You acknowledge that:

  • Creator data is sourced from public profiles and may not always be current or accurate

  • Other Wade users may access the same creator profile information

  • Your outreach and conversation history with creators remains private to your account

7.2 Your Responsibilities

You agree to use creator data solely for legitimate influencer marketing purposes. You must not use creator contact information obtained through the Service for purposes unrelated to potential brand partnerships.

8. Custom Email Domains

If you configure a custom email domain with the Service:

  • You represent that you own or are authorized to use the domain

  • You are responsible for maintaining proper DNS records as instructed

  • You are responsible for the reputation of your sending domain

  • We may suspend sending from domains that generate excessive spam complaints or bounce rates

9. Intellectual Property

9.1 Our Intellectual Property

The Service, including its design, features, code, AI models integration, and documentation, is owned by Wade and protected by intellectual property laws. These Terms do not grant you any rights to our trademarks, logos, or brand assets.

9.2 Your Content

You retain ownership of content you create and upload to the Service, including email templates, brand descriptions, and campaign configurations. By using the Service, you grant us a limited license to use, store, and process your content solely to provide and improve the Service.

9.3 Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant us an unrestricted, perpetual license to use that feedback for any purpose without compensation.

10. Fees & Billing

Access to the Service may require payment of fees as described on our pricing page. You agree to:

  • Pay all applicable fees when due

  • Provide accurate billing information

  • Accept that fees are non-refundable except as required by law or as stated in our refund policy

We reserve the right to change our pricing with reasonable notice. Continued use of the Service after a price change constitutes acceptance of the new pricing.

11. Service Availability & Modifications

We strive to maintain high availability but do not guarantee uninterrupted access. We may:

  • Modify, suspend, or discontinue features of the Service at any time

  • Perform scheduled or emergency maintenance

  • Impose usage limits or rate limits

We will make reasonable efforts to notify you of material changes to the Service.

12. Disclaimer of Warranties

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

WE DO NOT WARRANT THAT:

  • THE SERVICE WILL BE UNINTERRUPTED, SECURE, OR ERROR-FREE

  • CREATOR DATA WILL BE ACCURATE, COMPLETE, OR CURRENT

  • AI-GENERATED CONTENT WILL BE APPROPRIATE, ACCURATE, OR EFFECTIVE

  • THE SERVICE WILL MEET YOUR SPECIFIC REQUIREMENTS

  • EMAIL DELIVERY WILL BE GUARANTEED

13. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, WADE AND ITS OFFICERS, DIRECTORS, EMPLOYEES, AND AGENTS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, ARISING FROM YOUR USE OF THE SERVICE.

OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS RELATED TO THE SERVICE SHALL NOT EXCEED THE AMOUNT YOU PAID US IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM.

14. Indemnification

You agree to indemnify and hold harmless Wade and its officers, directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable attorneys' fees) arising from:

  • Your use of the Service

  • Your violation of these Terms

  • Your violation of any applicable law, including anti-spam and data protection laws

  • Emails sent through your account

  • Your use of creator data obtained through the Service

  • Any dispute between you and a content creator

15. Termination

15.1 By You

You may terminate your account at any time by contacting us. Termination does not entitle you to a refund of prepaid fees.

15.2 By Us

We may suspend or terminate your account at any time if:

  • You violate these Terms

  • Your use of the Service poses a risk to other users or our infrastructure

  • We are required to do so by law

  • We discontinue the Service

15.3 Effect of Termination

Upon termination:

  • Your right to use the Service ceases immediately

  • We may delete your account data after a reasonable retention period

  • Creator data contributed to the shared database may be retained

  • Provisions that by their nature should survive (including Sections 9, 12, 13, 14, and 16) will survive termination

16. Governing Law & Disputes

These Terms are governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles. Any disputes arising from these Terms or the Service shall be subject to the exclusive jurisdiction of the courts of the Province of Ontario, located in Toronto, Ontario.

The parties agree to first attempt to resolve any dispute through good-faith negotiation. If the dispute cannot be resolved within thirty (30) days, either party may submit the dispute to binding arbitration administered by the ADR Institute of Canada under its Arbitration Rules, with the arbitration to take place in Toronto, Ontario. Either party may seek injunctive or other equitable relief from a court of competent jurisdiction for intellectual property disputes or to prevent irreparable harm.

17. Third-Party Services

The Service integrates with third-party services (including Anthropic, Resend, Apify, and Supabase). Your use of these integrations is subject to the respective third parties' terms of service. We are not responsible for the availability, accuracy, or practices of third-party services.

18. Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and share your information.

19. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last Updated" date. Your continued use of the Service after changes constitutes acceptance of the updated Terms. If you do not agree with the changes, you must stop using the Service.

20. General

  • Entire Agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and Wade regarding the Service.

  • Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in effect.

  • Waiver: Our failure to enforce any provision does not constitute a waiver of that provision.

  • Assignment: You may not assign your rights under these Terms without our consent. We may assign our rights freely.

  • Notices: We may send notices to the email address associated with your account. You may contact us at the address below.

21. Contact Us

If you have questions about these Terms, contact us at:

Wade AI Inc.
Ontario, Canada
Email: legal@usewade.com
Website: https://usewade.com